Opening new chapters

The key challenge for organisations is to reduce the noise and to focus on the signal; your core strength that has the biggest impact on the market.

This starts with a clear, well-defined positioning. Building on existing brand equity and heritage, while remaining forward-looking, opening new chapters.  

I help create this clarity. Together we define how you anticipate market developments and technological change. 

It is worthwhile to meet when you are refreshing or sharpening your brand strategy as an organisation – or when are looking for a sounding board for your strategic approach as a professional or as a team. 


Keywords

‣ Strategic positioning

‣ Strategic counsel

‣ Value proposition

‣ Advisory boards

‣ Business & non-profit

‣ Individuals, teams, organisations